Shot on the riverways and streets of Vietnam, the Anthropologie SS14 lookbook brings an exotic flavor to the retailer's latest crop of fashionable designs. Considering that the brand often injects a bohemian element into their collections, it is no surprise that the vibrant hues, bold patterns and variety of textures suit the Asian surroundings perfectly.
Starring Hungarian model Eniko Mihalik, the Anthropologie SS14 was lensed by photographer Diego Uchitel. There is a romantic air to the images, which is due in large part to the soft lighting and candid style of the photoshoot. The wardrobe of printed dresses, eclectic jewelry and killer shoes was styled by Akari Endo. Hairstylist Hanjee and makeup artist Yuka finished the looks.
What Makes This Trend Stand Out
- Exotic Fashion Shoots
- Brands can create visually striking and culturally immersive campaigns by shooting in locations with rich and unique aesthetics.
- Bohemian Fashion
- Continued interest in bohemian-inspired fashion creates opportunities for brands to incorporate bold patterns, eclectic jewelry, and vibrant hues in their collections.
- Natural Lighting Photography
- Fashion photography shot in soft natural lighting can create a romantic mood and aesthetic for campaigns.
Sectors Adopting This
- Fashion Industry
- Fashion brands can utilize exotic locations, bohemian styles, and natural lighting in their photo shoots to create engaging campaigns that resonate with consumers.
- Travel and Tourism Industry
- Shoots in exotic locations can showcase the unique beauty and culture of a destination, attracting tourists and travelers to visit and experience it firsthand.
- Photography Industry
- There is an opportunity for photographers to specialize in shooting fashion campaigns in exotic locations with natural lighting, and develop a unique and in-demand niche.
