La Roche-Posay Anthelios Kids sunscreen is being rolled out to coincide with the arrival of warm weather to provide parents and caregivers alike with a gentle way to keep little ones protected from UV rays.
The sunblock is formulated with an extra-gentle formula that's perfect for sensitive skin and will glide on easily without leaving a white cast behind. The sunscreen is water-resistant for up to 80-minutes, allows for easy sand brushoffs from the sub after being applied and is oxybenzone-free.
The La Roche-Posay Anthelios Kids sunscreen is formulated with the brand's Cell-Ox Shield Technology, which features an advanced broad-spectrum UVA/UVB level of protection. Packed with antioxidants, the sunscreen is dermatologist and pediatrician-tested, and available now online and from drugstores for $32.99.
Why This Trend Is Growing
- Extra-gentle Sunscreen
- Creating sunscreen products suitable for sensitive skin can disrupt the market by catering to the growing demand for gentler and safer products.
- Oxybenzone-free Formulations
- Providing customers with alternative sunscreen formulations that are free from harmful chemicals can make the market more diverse and eco-friendly.
- Water-resistant Sunscreen
- Developing water-resistant sunscreen that can withstand harsh environments and allow sand brushoffs can provide customers with a more convenient option.
Industries Being Reshaped
- Sunscreen Industry
- The sunscreen industry can take advantage of innovation to cater to an expanding customer base who prioritize gentleness, safety, diversity, and convenience.
- Pediatric Industry
- Pediatric companies can utilize innovation in creating sunscreen products and offer a safer and more convenient way of protecting children from UV rays.
- Dermatology Industry
- The dermatology industry can leverage innovation in creating sunscreen products to offer its clients more advanced, sensitive, and safe protection against UV rays.
