Split-Tongue Sneakers

ASICS' 'Nightmare' Anniversary Sneakers Feature Reflective Reptilian Designs

These split-tongue anniversary sneakers celebrate ASICS' Gel Lyte III shoe's 25th birthday. A collaboration with BAIT, the black kicks were given the name 'Nightmare,' alluding to their sleek, dark and luxurious look.

The body of the shoe is made from a material with a reptilian texture contrasted against metallic silver mesh side sections. The side panels sport a hexagonal pattern and the laces are made with a rounded design. With a speckled mid-sole to brighten the shoe, the bottoms have a translucent white gum sole that flash brand names as the wearer kicks up their feet while walking. The brand names can also be found on the split snake-like tongue of the shoes.

These anniversary sneakers aren't necessarily meant for athletic activities, as their style boasts a fashionable flair to them.

Split-tongue Sneakers
Opportunity for innovation in sneaker design by incorporating split-tongue feature.
Reflective Reptilian Designs
Incorporating reptilian textures and reflective designs in footwear for a unique and eye-catching aesthetic.
Luxurious Anniversary Sneakers
Creating special edition sneakers to celebrate milestones with a high-end and exclusive feel.

Where This Applies

Footwear
Idea for footwear manufacturers to create split-tongue sneakers with innovative designs.
Fashion
Opportunity for fashion brands to collaborate with sneaker companies and create luxurious and stylish anniversary sneakers.
Streetwear
Trend for streetwear brands to incorporate reptilian textures and reflective designs in their sneaker offerings.
SCORE
4.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 66%
Activity 52%
Freshness 8%

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