As with the WWF adverts, these images from Pro Wildlife once again show that a strong image can say 1,000 words. I am not sure what exact point they are trying to make, but I do know I find the images really striking and they do make me stop and look again.
It is clear that being green is becoming - quite rightly - cool again. Brilliant news. FACT.
What is of particular interest is that looking through Trend Hunter, it is clear that while being green is very much of the moment, the creatives responsible for promoting such are becoming more and more slick in their approach.
Even more interesting, if you remember as little as ten years, pro-green literature would feature images of 'cliches' such as rainbows and whales -- come on, you know the type. Not anymore they don't.