Jennifer Aniston must be laughing at how Angelina Jolie and Brad Pitt are used in these new Scotch Brite ads from Egypt. Yeah, they are used as sponges!
The ads use the characters of Angelina Jolie and Brad Pitt from the movie 'Mr & Mrs Smith' as the green and yellow sides of Scotch Brite.
Brad Pitt is uses as the green (rough to clean) while Angelina Jolie is the yellow (soft to dry).
The campaign also uses Tom & Jerry and Laurel & Hardy to highlight their green & yellow scrubbing sponges.
The ads were created by Lowe Egypt, Cairo with creative directors Hisham Kharma & Hesham Ellabban, and art director Montasser Khalil.