adidas Originals taps Chinese designer Angel Chen to design a new collection of footwear for the warmer seasons. The new capsule draws inspiration from calligraphy and martial arts. There are eight silhouettes that make up the entire collection and features two Ozweego models, Sleek Super, Kiellor, and Magmur.
The updates are bold in design and captivate attention through the outstanding shapes as well as color palette. The Ozweegos are an eye catcher with one optioned in bumblebee yellow detailed with black blotchy accents. The Magmur is complete in green, blue, red, and yellow to ensure that it will not be missed. The Kiellor follow suit with a bold palette using hues of red, blue, yellow, and green as well on top of a white speckled midsole unit.
Image Credit: adidas Originals
What Makes This Trend Stand Out
- Calligraphy-inspired Footwear
- Opportunity for other footwear brands to incorporate calligraphy-inspired designs into their collections to cater to the growing demand for unique and culturally influenced products.
- Bold Color Palette for Athleisure
- Potential for other athleisure brands to experiment with bold and vibrant color schemes to stand out in a crowded market and attract consumers seeking unique and attention-grabbing products.
- Designer Collaborations in Footwear
- More footwear companies could collaborate with designers to create exclusive collections that bring fresh perspectives and designs to their offerings, and create more hype around the brand.
Sectors Adopting This
- Athletic Footwear
- Opportunity for athletic footwear brands to incorporate calligraphy-inspired designs and bold color palettes to provide consumers with unique and culturally influenced products.
- Fashion Designers
- Opportunity for fashion designers to collaborate with footwear companies and explore unique designs and materials to create distinct collections and increase brand exposure.
- Athleisure
- Many consumers see athleisure as a way of expressing their individual style, so incorporating calligraphy-inspired designs and bold color palettes can be an opportunity for athleisure brands to cater to this consumer trend.
