The market for Android smartwatches for both sexes is steadily increasing with the announcement of the Michael Kors 'Access' smartwatches. Set to launch in the fall of 2016, the smartwatches will run Google's Android Wear OS to enable a bevy of key features to ensure maximum functionality.
Naturally, the Michael Kors 'Access' smartwatches are intended to be smart, but also fashionable. Designed for men and women, the watches are classic Michael Kors timepiece style with chunky accents that aren't too overstated.
The market for feminine technology is becoming more apparent as brands look to offer female consumers everything from Android smartwatches, to tech-laden purses. The Michael Kors 'Access' smartwatches help bring wearable technology from being too masculine to being suitable for fashion-forward individuals.
What's Driving This Trend
- Increasing Market for Android Smartwatches
- The growing market for Android smartwatches is creating opportunities for fashion designers to blend fashion and technology in their products.
- Feminine-focused Technology
- The demand for feminine technology is driving the development of Android smartwatches and other tech products that cater to fashion-forward women.
- Fashionable Wearable Technology
- The introduction of Michael Kors' 'Access' smartwatches demonstrates the integration of fashion and technology, creating disruptive innovation in the wearable tech industry.
Who This Affects Most
- Fashion Industry
- Fashion designers have an opportunity to tap into the growing market of Android smartwatches and create fashionable and functional wearable technology.
- Technology Industry
- The development of Android smartwatches and other tech products specifically targeted at women presents a disruptive innovation opportunity in the technology industry.
- Wearable Tech Industry
- The combination of fashion and technology in smartwatches like the Michael Kors 'Access' creates disruptive innovation in the wearable tech industry, attracting fashion-forward consumers.
