You might be surprised to find that one of the hottest models for womenswear this year is male, but after seeing the Andrej Pejic Schon 14 editorial you'll quickly understand why. The gorgeous androgynous model made a splash in the fashion world in the last year, appearing on the cover of countless fashion mags and landing runway gigs with the likes of Jean Paul Gaultier and Jeremy Scott.
The double cover issue of Schon, which also features Rick Genest, shows off Pejic's sophisticated side as he poses with a cigarette in a way that is reminiscent of classic Hollywood starlets. Sporting a cardinal blazer and Chanel accessories, the androgynous beauty dons a look that would turn heads on the runway and off, in all the best ways.
For some hot fall wardrobe inspiration, check out the bewitching Andrej Pejic Schon 14 editorial.
Why This Trend Is Growing
- Androgynous Fashion
- Opportunity for fashion brands to challenge traditional gender norms and create clothing lines that cater to a broader range of identities.
- Gender Fluid Modeling
- Disruptive innovation opportunity for the fashion industry to embrace models who blur traditional gender boundaries, creating more inclusive and diverse campaigns.
- Controversial Marketing
- Potential for brands to generate buzz and create conversation by featuring provocative and unconventional models in their advertising campaigns.
Industries Being Reshaped
- Fashion
- Fashion brands can tap into the growing demand for androgynous fashion by designing collections that cater to a more diverse range of customers.
- Advertising
- Opportunity for advertising agencies to push boundaries and challenge societal norms by featuring gender-fluid models in their campaigns, capturing attention and sparking discussion.
- Editorial Photography
- Photographers and publications can embrace androgynous models in their shoots to create visually striking and thought-provoking images that resonate with contemporary audiences.
