There are a few things I never thought I would see in life, and included on that list is a male model portraying one of the most iconic sex symbols of past decades, but that is exactly what happened with this video of Andrej Pejic as Marilyn Monroe. Styled by Patricia Field (yes, of Sex and the City fame), the video depicts the androgynous male model dressed up as the original and ultimate femme fatale, Marilyn Monroe.
The Andrej Pejic as Marilyn Monroe video shows Pejic dressed in a dress similar to Monroe's iconic white one in the first shot, with a string of pearls around his neck in the next, and with a flower placed provocatively between his legs in the last, as Pejic writhes around while "Happy Birthday Mr. President" plays eerily in the background.
As much as I love Andrej Pejic and Marilyn Monroe, this video is definitely a little creepy and haunting. Watch at your own discretion.
Key Themes Behind This Trend
- Androgynous Icon Portrayals
- The movement of popular androgynous figures being used to portray iconic sex symbols creates the opportunity for more surreal and boundary-pushing imagery in marketing campaigns.
- Gender-fluid Models
- The growth of androgynous and gender-fluid models creates the opportunity for greater inclusivity in the fashion and advertising industries.
- Disruptive Beauty Standards
- The use of unconventional models to portray ideal beauty standards creates opportunities for more diverse representation in the fashion and beauty industries.
Where This Applies
- Fashion Industry
- The fashion industry can look into androgyny and its use in portraying different gender expressions while marketing clothing, accessories, and lifestyle products.
- Advertising Industry
- The advertising industry can use gender-fluid models in their marketing campaigns to appeal for more inclusive representation.
- Beauty Industry
- The beauty industry can embrace unconventional beauty standards and work with androgynous models to create campaigns that are both boundary-pushing and representative of a wider range of people.
