Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Sweater Sharing Editorials

Mona Johannesson Shows Andreas Ohlund that Sharing is Caring

— July 12, 2011 — Marketing
Despite being a 10-year-vet of the fashion world, 24-year-old Mona Johannesson is still considered one of the fastest rising stars in the industry, and her latest shoot with fellow Swede Andreas Ohlund only serves to enhance that reputation.

In this editorial, Andreas Ohlund captures Mona Johannesson as she teams up with 16-year-old (!) male model Bo Devellus and they pose in a series of sexy but innocent-seeming shots that feature the two Swedes sharing big, furry mom-like sweaters with aplomb. Andreas Ohlund's monochrome shoot does a good job of highlighting accentuating the angular bone structures that make Johannesson and Devllus two of Sweden's most in-demand models.

The editorial is another feather in the cap for Andreas Ohlund. His work has appeared in advertisements for H&M and H&M Chanel and he has shot notable celebrities like Sweden's own Lykke Li, and famed New York gangster and the basis for Denzel Washigton's "American Gangster" character, Frank Lucas.

Implications - One of the most effective ways a company can garner attention for its brand is by featuring subtle sexuality in their marketing. By highlighting sexual elements without making it abundantly clear that's what they're doing, the company strikes a chord with fans of subversive humor and marketing, and it shows the company is willing to combine understated tactics with envelope-pushing material.