Packaged Set Designs

Anastazja Niemen is 'Leaving Home' in this L'Officiel Ukraine Editorial

Predominantly wearing a wardrobe of neutral colors, model Anastazja Niemen is almost overcome by her matching surroundings. Yet it's not just the hue that overtakes her elegant existence, it's the fact that the unique set design involves all objects wrapped in packing paper. Anastazja Niemen is, after all, 'Leaving Home' as the editorial's title gives away.

Shot by Lucia Giacani, a fashion designer based in Milan, Italy, Anastazja Niemen is a vision in glamorous outfits that boast uncommon silhouettes, tons of texture and delicate details. Appearing in the latest issue of L'Officiel Ukraine, Lucia Giacani completes her feminine looks with a sweeping updo that slightly tousled and bold red eyeshadow that's set on an otherwise pale face. Overall, there's a fragility to the looks.

Neutral Color Wardrobe
Disruptive innovation opportunity: Create sustainable packaging materials that can be used to wrap objects in a set design.
Uncommon Silhouettes
Disruptive innovation opportunity: Introduce 3D printing technology to the fashion industry to create unique and customizable garments.
Bold Red Eyeshadow
Disruptive innovation opportunity: Develop long-lasting and smudge-proof makeup products for bold and vibrant eyeshadow looks.

Where This Applies

Fashion Design
Disruptive innovation opportunity: Incorporate sustainable and recyclable materials in fashion design processes.
Packaging
Disruptive innovation opportunity: Develop eco-friendly packaging solutions for various industries, including the fashion industry.
Cosmetics
Disruptive innovation opportunity: Create innovative makeup formulas and products that offer long-lasting and vibrant colors.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 49%
Freshness 8%