The 'An Awful Big Adventure' editorial is aptly titled. Model Kirsi Pyrhonen embarks on an awfully big adventure in some part of the Himalayan region. Immersing herself in the native culture, she is not just a stylish waif set against a rural backdrop. Pyrhonen actually interacts with her surroundings, giving her fashion looks more depth and perspective.
Shot by famed fashion photographer Tim Walker for Vogue UK's December 2011 issue, the An Awful Big Adventure photoshoot even sees Pyrhonen mount a yak. Granted, the yak probably thought it was one of its own kind considering the outfit she was wearing at the time. Reminiscent of Max from 'Where the Wild Things Are,' this furry suit will definitely get a lot of attention both in and out of the fashion industry.
Key Themes Behind This Trend
- Rural Fashion
- Opportunity for fashion brands to incorporate rural elements and cultural immersion into their campaigns.
- Interactive Modeling
- Modeling that goes beyond posing, allowing for interaction with surroundings, creating more depth and storytelling opportunities.
- Wildlife-inspired Fashion
- Fashion that incorporates animal-inspired elements, creating unique and attention-grabbing looks.
Where This Applies
- Fashion
- Fashion brands can explore innovative ways to showcase their collections, merging fashion with cultural and natural surroundings.
- Advertising
- Advertisements can disrupt the traditional modeling approach by featuring interactive and immersive experiences that resonate with audiences.
- Film and Television
- Costume designers and stylists can draw inspiration from wildlife and rural environments to create visually striking and captivating looks for characters.
