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Amy Woodside Turns Her Graphic Art into a Fashion Statement

— May 16, 2014 — Art & Design
New Zealand graphic artist Amy Woodside has turned her visual, text-based art into a range of sweaters (and t-shirts) for the AYR brand.

Woodside has always been interested in making art with words. She creates abstract compositions of text, altering the letters we're used to seeing arranged a certain way, in order to enhance their visual appeal. Although the letters may seem arbitrary, they have a profound ability to transcend written communication, instead tapping into the more emotional language of art.

If you take a creative interest in language and lettering, I suggest looking into Woodside's work. These patterns would look great hanging above your mantel in print-form, or emblazoned across your torso in the form of a sweater.

Trend Themes

  1. Text-based Fashion — Graphic artists may find opportunities to create new fashion lines using abstract text-based designs.
  2. Emotional Language of Art — Artists and marketers may explore using abstract lettering to evoke emotional responses in their customers or audiences.
  3. Decorative Typography — Interior designers may find opportunities to incorporate abstract typography designs into home decor products and furnishings.

Industry Implications

  1. Fashion — Fashion brands may incorporate graphic artists' text-based designs into their product lines, expanding their customer base.
  2. Art — Artists may leverage abstract lettering to create new and distinct artistic styles, appealing to art buyers and collectors.
  3. Home Decor — Home decor brands may collaborate with graphic artists to incorporate abstract typography designs into their products, appealing to customers seeking unique and artistic decor options.
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