New Zealand graphic artist Amy Woodside has turned her visual, text-based art into a range of sweaters (and t-shirts) for the AYR brand.
Woodside has always been interested in making art with words. She creates abstract compositions of text, altering the letters we're used to seeing arranged a certain way, in order to enhance their visual appeal. Although the letters may seem arbitrary, they have a profound ability to transcend written communication, instead tapping into the more emotional language of art.
If you take a creative interest in language and lettering, I suggest looking into Woodside's work. These patterns would look great hanging above your mantel in print-form, or emblazoned across your torso in the form of a sweater.
What Makes This Trend Stand Out
- Text-based Fashion
- Graphic artists may find opportunities to create new fashion lines using abstract text-based designs.
- Emotional Language of Art
- Artists and marketers may explore using abstract lettering to evoke emotional responses in their customers or audiences.
- Decorative Typography
- Interior designers may find opportunities to incorporate abstract typography designs into home decor products and furnishings.
Sectors Adopting This
- Fashion
- Fashion brands may incorporate graphic artists' text-based designs into their product lines, expanding their customer base.
- Art
- Artists may leverage abstract lettering to create new and distinct artistic styles, appealing to art buyers and collectors.
- Home Decor
- Home decor brands may collaborate with graphic artists to incorporate abstract typography designs into their products, appealing to customers seeking unique and artistic decor options.
