Windows Vista's â€œFun up your homeâ€ ad is definitely a competitive response to Apple's innovative and playful ad campaigns.
Created by New Zealand ad agency Y&R, these ads were designed to promote the fact that Windows Vista allows users to access their phone, music, and photos from their PC.
They try to convey the idea of the home as a theme park of entertainment.
Implications - Since Apple has come out with so many creative ads, tech companies are starting to up their game so that they can play to win. Microsoft's new ads are certainly creative and feature a picture of a house that is fully inflatable and a bumper car inside a garage.