Amsale New York's Amsale x You Spring 2020 collection recently made its debut on the runway and it marks the start of a new season, as well as a new direction for the brand. While Amsale New York is known for its modern wedding dresses, it is now introducing the world's first luxury bridal fashion platform.
Amsale x You is a new design tool that gives women the power to create their own custom wedding down by piecing together a bodice, a skirt and an optional belt. The Amsale x You collection is available in a wide range of sizes and orders can be turned around in just four weeks.
To celebrate the launch of the modern bridal platform and the new Amsale x You tool, the brand's latest runway show featured seven real Amsale brides sporting styles they designed themselves.
What's Driving This Trend
- Custom Wedding Dresses
- Disruptive innovation opportunity: Develop online platforms that allow customers to design and order customized wedding dresses.
- Luxury Bridal Fashion
- Disruptive innovation opportunity: Integrate technology and customization options to create a luxury bridal fashion experience for customers.
- Real Women Designers
- Disruptive innovation opportunity: Empower customers by giving them the tools and platforms to showcase their own design skills in the fashion industry.
Who This Affects Most
- Online Fashion Retail
- Disruptive innovation opportunity: Develop intuitive online platforms that allow customers to customize and order fashion products.
- Bridal Fashion
- Disruptive innovation opportunity: Incorporate customization options and technology into the bridal fashion industry to enhance the customer experience.
- Fashion Technology
- Disruptive innovation opportunity: Combine fashion and technology to create innovative solutions that empower customers to be involved in the design process.
