British sneaker label Avery Footwear introduces its Ambition collection of silhouettes that are made with a contemporary mindset. The latest shoe is done in a color palette that blends together hues of beige, grey, and white for a simplistic look.
It starts with a white leather material at the upper's base foundation before there are overlaying details of suede paneling on top. Custom branding can be seen in the tongue section along with an intricate signature bt the back lateral panel. More branding is applied at the insoles and scriptures within the shoe as well to honor those that played a role in building the brand from beginning to now. The new capsule is set to launch on July 29th online.
Image Credit: Avery Footwear
What's Driving This Trend
- Pandemic-themed Footwear
- Opportunity for more pandemic-themed collections to cater to current consumer sentiments
- Contemporary Silhouettes
- Opportunity to explore more sleek and modern designs in the footwear industry
- Custom Branding
- Opportunity to create unique branding experiences for consumers and build brand loyalty
Who This Affects Most
- Footwear Industry
- Opportunity for companies to innovate and create footwear collections focused on current trends and consumer sentiment
- Fashion Industry
- Opportunity for designers and brands to collaborate with other industries to create unique collections and push boundaries
- Marketing Industry
- Opportunity to incorporate innovative marketing strategies to engage with consumers and build brand awareness
