Shared Electric Cars

The 'Amber One' is Designed for Sharing Rather Than Ownership

With the rise of autonomous vehicles, it will be possible to simply order a car on-demand and have it drive directly to you -- while the Amber One isn't autonomous, it's taking the idea of shared cars to the streets. The fully electric vehicle will not be available to purchase. Rather, consumers can subscribe to the Amber One service for a weekly cost and then drive whichever Amber One vehicle is nearest to them.

In terms of performance, the electric vehicle is no slouch. It can travel 250 miles on a single charge, (more than enough range for city driving) it has a top speed of 93 miles per hour, and it can zip from 0 to 60 in just seven seconds.

The Amber One service, which will become openly available in Europe by 2018, may introduce some prototypes next year.

Shared Electric Cars
The rise of shared electric cars presents disruptive innovation opportunities in transportation and mobility services.
On-demand Car Subscription
The emergence of on-demand car subscription services opens up disruptive innovation opportunities for the automotive industry.
Autonomous Vehicle Integration
The integration of autonomous technology in shared electric cars creates disruptive innovation opportunities for the future of transportation.

Industries Being Reshaped

Transportation
Shared electric cars disrupt the transportation industry by providing a cost-effective and sustainable alternative to traditional car ownership.
Automotive
On-demand car subscription services disrupt the automotive industry by changing the way consumers access and use cars.
Technology
The integration of autonomous technology in shared electric cars disrupts the technology industry by revolutionizing transportation and mobility services.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 75%
Freshness 8%