I love seeing women wear menswear-inspired clothing, especially in the Amanda Laine Elle Quebec editorial for the March 2011 issue.
The Amanda Laine Elle Quebec spread shows how sexy you can still look all covered up in formalwear from head to toe. No need to reveal skin when you're dressed in classy vests, sleek blazers and pleated trousers. Accessorized with fedoras, ties and hankies, this spread is fierce and powerful for an ultra-femme menswear look.
What's Driving This Trend
- Gender-bending Fashion
- Opportunity for companies to disrupt traditional clothing gender norms by marketing menswear-inspired style to women.
- Power Suit Resurgence
- Opportunity for businesses to capitalize on the comeback of formalwear and incorporate menswear-style attire into women's fashion lines.
- Non-sexualized Fashion
- Opportunity for brands to create clothing that empowers women through sophisticated and strong silhouettes that do not rely on overt sexuality.
Who This Affects Most
- Fashion
- Brands in women's fashion can leverage the trend towards gender-bending and non-sexualized fashion to offer new and exciting lines.
- Retail
- Retailers can capitalize on the power suit resurgence trend by featuring and marketing more formal wear options for women to wear in any professional setting.
- Marketing
- Marketing experts can use this trend to market fashion items that redefine femininity and masculinity, and create non-gendered and empowering messaging that speaks to women.
