squarestreet's new 'Aluminum' watch collection features accessories that are light as a feather. The Swedish-based watch company has designed a new timepiece made of aluminum, so that the wearer barely feels the watch on their wrist. The watch's tagline aptly sums up founder and designer Alexis Holm's vision -- "This is Aluminum. Simple. Perfect. Weightless."
The lightweight watch is only 2.3mm thick, yet has a battery life of 3.5 years, a second counter, and a date read out. The suave and elegant timepiece is available in three watch face colors and four styles for its genuine leather band.
No longer will men's watches need to be large, heavy timekeepers. Instead, Aluminum offers men a lightweight and remarkable watch option. Holm's new addition to his collection fits perfectly with his brand standard of innovation, moderation and honesty.
Redefined Men's Watches
More Stats +/-
Cobranded Luxury Watches
Layered Steel Timepieces
Pilot Instrument-Inspired Timepieces
Dark Luxurious Smartwatches (UPDATE)
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
squarestreet's 'Aluminum' Watch Collection is Light as a Feather
- By: Hayley McGloneJul 7, 2016