Altru Apparel's 'Polaroid' t-shirt line places the emblems of the instant camera on to its menswear collection. The cut-off and short sleeved tee's feature rainbow-hued Polaroid symbols, a familiar figure logo for darkroom frequenters.
The pieces, titled 'Polaroid How To, 'Polaroid Prism Tank' and 'Polaroid SX-70 Tee,' highlight the photography device's features. While the camera operates by way of dated technology, it has been brought back to the fore in recent years, especially during the production of fashion shows and casting calls.
The instantaneous pictures printed by Polaroids account for their past and present popularity. Altru Apparel plays up on the culture that abounds the contraption here, a groundbreaking choice that fits with the brand's election-themed pull overs and festive holiday lookbooks.