Malmo-based brand Altewai Saome's 2012 Spring Summer Collection unites Scandinavian simplicity in its lines, and international haute couture in its standards.
The Altewai Saome 2012 Spring Summer collection is full of beautiful contrasts: it is feminine, yet strong, retro, yet futuristic, and streetwear-inspired, yet couture-like. It is an overall feast to the eye and the fashion senses.
Altewai Saome's founders and designers Swedish born Natalia Altewai and Randa Saome have studied and worked in various Italian fashion houses before creating their own fashion label in 2009. Their simplistic Scandinavian point-of-view infused with rich details and unique fabric usage, made the Altewai Saome brand become a national fashion-pride, and a very well appreciated presenter at the Stockholm fashion week.
What's Driving This Trend
- Scandinavian Couture
- Altewai Saome's collection featuring a blend of Scandinavian minimalism and high fashion standards presents an opportunity for disruptive innovation in the fashion industry.
- Feminine Futuristic Fashion
- The beautiful contrasts of Altewai Saome's collection show an opportunity for innovative design that merges femininity with futurism.
- Streetwear Couture
- The combination of streetwear and couture-like elements in Altewai Saome's collection suggests potential for disruptive innovation in the fashion industry to create new styles that blend these two worlds.
Who This Affects Most
- Fashion
- Altewai Saome's collection sets a trend toward minimalistic yet sophisticated couture, which presents opportunities for innovative design and production within the fashion industry.
- Textile
- Altewai Saome's unique use of fabric creates opportunities for innovation within the textile industry to develop new materials and textiles that merge simplicity and luxury.
- Retail
- The unique and bold aesthetic of Altewai Saome's collection suggests opportunities for innovation within the retail industry to develop outlets and sales channels for this new style of minimalistic but sophisticated couture.
