The Alpenliebe x Meilun Ice Cream Series is Arriving in China
Michael Hemsworth — April 16, 2026 — Lifestyle
References: dairyfoods
The Alpenliebe x Meilun ice cream series is a new lineup of frozen treats being launched in China as a series of dessert items that leverage the prowess of both brands. The products will be launched under the Meilun brand, which is a mid-to-premium tier ice cream brand in China with each one featuring a flavor inspired by the Perfetti Van Melle-owned Alpenliebe candy lineup. The frozen treats will consist of seven options in all that range from ice creams to fruit ice lollies, which feature milk or fruit-forward flavors with ample texture to boot.
Chairman of Meilun Mr. Cao spoke on the new Alpenliebe x Meilun ice cream series saying, "We are honored to partner with Alpenliebe. By combining Alpenliebe’s iconic candy flavors with our expertise in ice cream production, we aim to create a product series that is highly trusted, visually recognizable, and delightfully innovative, so that consumers can enjoy the familiar taste of Alpenliebe in every bite."
Image Credit: Perfetti Van Melle
Chairman of Meilun Mr. Cao spoke on the new Alpenliebe x Meilun ice cream series saying, "We are honored to partner with Alpenliebe. By combining Alpenliebe’s iconic candy flavors with our expertise in ice cream production, we aim to create a product series that is highly trusted, visually recognizable, and delightfully innovative, so that consumers can enjoy the familiar taste of Alpenliebe in every bite."
Image Credit: Perfetti Van Melle
Trend Themes
1. Co-branding Dessert Collaborations - Brings together recognizable candy IP and specialty frozen brands to create hybrid products that extend brand equity into adjacent categories and reshape consumer expectations.
2. Candy-inspired Frozen Flavors - Translates iconic confectionery taste profiles into ice cream and fruit lollies, offering a pathway for flavor portfolios to drive premiumization and seasonal novelty in frozen goods.
3. Texture-forward Premium Ice Creams - Emphasizes mix-ins and mouthfeel as differentiators, enabling premium tiering and experiential positioning that can disrupt commodity-priced frozen offerings.
Industry Implications
1. Confectionery - Leverages established flavor IP and packaging recognition to expand revenue streams through licensing and product-format diversification into frozen segments.
2. Frozen Desserts - Sees potential for margin uplift and brand storytelling by integrating branded candy elements and premium textures to move beyond traditional commodity competition.
3. Retail E-commerce - Experiences opportunities to create differentiated D2C assortments and limited-edition drops that capitalize on co-branded novelty and impulse purchasing behavior.
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