As consumers look to beverages that are extra hydrating and packed with benefits, aloe water is a great all-natural solution packed with added nutrients. The Aloe H20 Water by Lily of the Dessert offers a refreshing beverage made with aloe and edible jelly plant pieces.
Lily of the Dessert grows its own aloe vera used in its Aloe H20 Water drinks. Each beverage contains only 30 calories -- surprisingly low for a juice drink -- packed with over 200 nutrients and jelly-like pieces of aloe vera. These plant-based beverages are designed to be used while working out to enhance the exercise -- for example with walking, running or hiking -- as well as a beverage to enjoy. The drinks come in four unique flavours including blueberry pomegranate, peach mango, coconut lime and pure cucumber.
What's Driving This Trend
- Aloe Water Beverages
- Opportunity to create new flavored and fortified aloe water drinks with added benefits and nutrients for the health-conscious consumer market.
- Plant-based Beverage Market
- Opportunity to tap into the growing demand for natural, plant-based beverages with added health benefits.
- Fitness Hydration Products
- Opportunity to market these aloe water drinks as a hydrating and exercise-enhancing beverage for fitness enthusiasts.
Who This Affects Most
- Beverage Industry
- Major beverage companies could expand their product offerings to include aloe water drinks or acquire smaller businesses that specialize in plant-based beverages.
- Sports Nutrition Industry
- Opportunity to expand product lines to include healthy and natural hydration options for athletes and fitness enthusiasts.
- Health and Wellness Industry
- Opportunity to create brand new beverage businesses or market existing ones as health and wellness solutions for hydration and nutrition.
