Mediterra's all-natural nutrition bar is a break from the conventional. Usually, such products are made to be sweet, infused with honey or chocolate, to make them more appealing to consumers who are looking for a dessert-style mid-day snack. This company, on the other hand, puts its flavor focus on a savory all-natural nutrition bar that features kale, pomegranate, quinoa, and almonds.
The Mediterra option is non-GMO, Gluten-free, ideal as a Kosher snack, as well as suitable for vegans. With a focus on a healthy lifestyle, the company draws inspiration for its all-natural nutrition bar from a sustainable Mediterranean diet. With only three grams of sugar, the snack is nutrient-packed, features a variety of vitamins and is rich in fiber. It is especially ideal for frequent commuters or adventurous and active individuals.
What's Driving This Trend
- Savory Nutrition Bars
- Opportunity for creating savory nutrition bars instead of traditional sweet options.
- All-natural Ingredients
- Opportunity to develop products with all-natural, healthy ingredients.
- Specialty Diets
- Opportunity to cater to specific dietary needs such as gluten-free, vegan, and kosher.
Who This Affects Most
- Health Food
- Disruptive innovation opportunity for companies in the health food industry to create savory nutrition bars with all-natural ingredients.
- Snack Food
- Opportunity for snack food companies to expand their product offerings by incorporating specialty diets like gluten-free and vegan.
- Fitness and Wellness
- Development of all-natural nutrition bars can provide disruptive innovation opportunities for companies in the fitness and wellness industry to cater to health-conscious consumers.
