All-in-One Color Treatments

ALLEVEN Instant is a Waterless Formula for the Lips, Cheeks & Eyelids

ALLEVEN Instant is a new all-in-one color and treatment for the lips, cheeks and eyes and this multitasking formula boasts an innovative water-free formula. With five shades to choose from, beauty lovers benefit from a versatile product that was made with dermo-adherent technology for "a high capacity to adhere to the skin, and excellent resistance to friction, sweat, water and sebum – for a long-wearing effect."

The color product is infused with skin-caring benefits and its unique properties mean that it blends seamlessly without drying out, shifting or leaving behind lines. This long-lasting product has incredible staying power and its shades are ready to be mixed and matched. There's Gold and Terra, as well a Rose, Iris and Natural to flatter all skin tones.

All-in-one Color Treatments
ALLEVEN Instant is a new all-in-one color and treatment for the lips, cheeks and eyes.
Water-free Formulas
ALLEVEN Instant boasts an innovative water-free formula.
Dermo-adherent Technology
ALLEVEN Instant was made with dermo-adherent technology for a long-wearing effect.

Sectors Adopting This

Beauty and Personal Care
ALLEVEN Instant is a new versatile all-in-one color and treatment for the lips, cheeks and eyes, incorporating skin-caring benefits.
Cosmetics
ALLEVEN Instant's water-free formula and 'dermo-adherent technology' presents disruptive innovation opportunities in the cosmetics industry, offering a unique product with long-wearing benefits.
Skincare
ALLEVEN Instant infuses skin-caring benefits with colors to provide an all-in-one product for the face's different regions.
SCORE
2.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 38%
Activity 30%
Freshness 15%

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