What is the trend of water-free formulas?

ALLEVEN Instant boasts an innovative water-free formula.

What is the trend of dermo-adherent technology?

ALLEVEN Instant was made with dermo-adherent technology for a long-wearing effect.

What are the implications for the cosmetics industry?

ALLEVEN Instant's water-free formula and 'dermo-adherent technology' presents disruptive innovation opportunities in the cosmetics industry, offering a unique product with long-wearing benefits.

What are the implications for the skincare industry?

ALLEVEN Instant infuses skin-caring benefits with colors to provide an all-in-one product for the face's different regions.

All-in-One Color Treatments : ALLEVEN Instant

All-in-One Color Treatments

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ALLEVEN Instant is a Waterless Formula for the Lips, Cheeks & Eyelids

Laura McQuarrie — December 7, 2022 — Fashion

References: alleven & newbeauty

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ALLEVEN Instant is a new all-in-one color and treatment for the lips, cheeks and eyes and this multitasking formula boasts an innovative water-free formula. With five shades to choose from, beauty lovers benefit from a versatile product that was made with dermo-adherent technology for "a high capacity to adhere to the skin, and excellent resistance to friction, sweat, water and sebum – for a long-wearing effect."

The color product is infused with skin-caring benefits and its unique properties mean that it blends seamlessly without drying out, shifting or leaving behind lines. This long-lasting product has incredible staying power and its shades are ready to be mixed and matched. There's Gold and Terra, as well a Rose, Iris and Natural to flatter all skin tones.

Trend Themes

All-in-one Color Treatments — ALLEVEN Instant is a new all-in-one color and treatment for the lips, cheeks and eyes.
Water-free Formulas — ALLEVEN Instant boasts an innovative water-free formula.
Dermo-adherent Technology — ALLEVEN Instant was made with dermo-adherent technology for a long-wearing effect.

Industry Implications

Beauty and Personal Care — ALLEVEN Instant is a new versatile all-in-one color and treatment for the lips, cheeks and eyes, incorporating skin-caring benefits.
Cosmetics — ALLEVEN Instant's water-free formula and 'dermo-adherent technology' presents disruptive innovation opportunities in the cosmetics industry, offering a unique product with long-wearing benefits.
Skincare — ALLEVEN Instant infuses skin-caring benefits with colors to provide an all-in-one product for the face's different regions.

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