Zipper-Adorned Hi-Top Sneakers

WACKO MARIA and nonnative Launch a Special Edition All Star 100

Tokyo-based menswear label nonnative has partnered with fashion brand WACKO MARIA and footwear giant Converse to launch a limited-edition All Star Hi silhouette.

The new model combines both Japanese brands' signature elements to offer a contemporary take on the all-time classic sneaker. The collab was first teased on WACKO MARIA's Instagram, where the brand posted images and videos of the new sneakers.

The collaborative All Star 100 Hi's are delivered in a dyed and washed canvas upper and equipped with a military-inspired zipper. Interestingly, wearers will have the option to either zip up their shoes or tie them closed, as the model presents both possibilities. In addition, both brands' logos are located on the back of the shoes' tongues while Converse's iconic tag remains on the ankle.

Image Credit: nonnative

Collaborative Fashion
Collaborating with other brands to produce unique and innovative products can be a trend to watch in the fashion industry.
Customizable Footwear
Offering footwear options that can be worn in different ways, such as zip-up or tied closed, can be a trend in the footwear industry.
Military-inspired Designs
Using military-inspired designs and elements in fashion items can be a trend to watch in the menswear industry.

Sectors Adopting This

Fashion
This industry can benefit from collaboration with other brands to produce unique and innovative products.
Footwear
Offering customizable options such as zip-up or tied closures can offer new opportunities for growth in the footwear industry.
Menswear
Incorporating military-inspired designs and elements can disrupt the menswear industry and offer new options for customers.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 22%
Freshness 11%