'Aliento' from Emerson Navarette is an interesting ad campaign for Eclipse gum that combines humanimal art with body painting. These two things have become equally popular with advertisers over recent years, but this is the first time I have seen the two together in one campaign.
The painted faces in 'Aliento' from Emerson Navarette look amazing. My favorite has to be the dog -- the tongue hanging out of the open mouth makes the picture. Eclipse gum and Emerson Navarette hit one out of the park here. I am suddenly craving some Eclipse gum.
What Makes This Trend Stand Out
- Humanimal Body Painting
- Disruptive innovation opportunity: Explore the use of humanimal body painting in advertising campaigns to create striking and memorable visuals.
- Combining Art Forms
- Disruptive innovation opportunity: Experiment with combining different art forms, such as body painting and humanimal art, to create unique and attention-grabbing campaigns.
- Creative Advertising Techniques
- Disruptive innovation opportunity: Embrace creative advertising techniques, like the combination of body painting and humanimal art, to stand out in a crowded market.
Sectors Adopting This
- Advertising
- Disruptive innovation opportunity: Integrate humanimal body painting into advertising strategies to captivate audiences and leave a lasting impression.
- Art and Design
- Disruptive innovation opportunity: Explore the fusion of different art forms, such as body painting and humanimal art, to push the boundaries of artistic expression and create visually stunning works.
- Consumer Goods
- Disruptive innovation opportunity: Incorporate creative advertising techniques, like the combination of body painting and humanimal art, to promote products and generate curiosity among consumers.
