Reebok and Mountain Research Launch Another Alien Stomper Design
Tokyo-based technical label Mountain Research works in collaboration with Reebok to launch another colorway of the Alien Stomper design. This time around, the shoe takes on a black colorway, as the first launch was delivered in white.
The shoes are a reminiscent design as it was originally introduced onset in 1986 worn by Ellen Ripley when filming Aliens. The sneakers are designed in a retro-futuristic manner with all-black covering the entire upper delivered in a leather design reading "KEEP STRAPPED TO HOLD FIRMLY" on the lace flap. On the ankle, it reads "FOLD OVER AND TURN OVER AFTER GOING THRU EYELET." Finally, the heel finishes off the prints with the words "NEVER BEEN TO THE MOON."
Image Credit: Reebok
The shoes are a reminiscent design as it was originally introduced onset in 1986 worn by Ellen Ripley when filming Aliens. The sneakers are designed in a retro-futuristic manner with all-black covering the entire upper delivered in a leather design reading "KEEP STRAPPED TO HOLD FIRMLY" on the lace flap. On the ankle, it reads "FOLD OVER AND TURN OVER AFTER GOING THRU EYELET." Finally, the heel finishes off the prints with the words "NEVER BEEN TO THE MOON."
Image Credit: Reebok
Trend Themes
1. Retro-futuristic Footwear - There is room for a line of vintage-inspired footwear with a science fiction edge.
2. Collaborative Sneaker Designs - More brands can benefit from partnering with a technical label to produce limited-edition sneakers.
3. Movie-inspired Fashion - There is a growing market for fashion items inspired by iconic sci-fi films.
Industry Implications
1. Footwear - There is an opportunity for footwear companies to collaborate with outside labels to create unique and limited-release designs.
2. Fashion - The growing interest in sci-fi and fantasy can be capitalized on by fashion brands producing movie-inspired clothing and accessories.
3. Entertainment - Movie and TV studios may want to consider partnering with fashion brands to create merchandise inspired by their properties to further extend their brand reach.
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