Beauty guru Jeffree Star has launched the Alien Palette through his self-named cosmetics brand, with a total of 18 cool-toned shades included inside of it.
The shades range from versatile creams and light pinks, to shocking lime greens and purples. To provide consumers with more looks without requiring them to switch palettes, both matte and shimmery shades are included. For inspiration, consumers can check out Star's YouTube channel to see how he uses the shades to create a diverse range of eye looks as well.
The Alien Palette is outfitted in sturdy faux leather packaging, which is cut into the shape of an extraterrestrial, complete with bulging gray eyes. Inside in a large mirror that makes application on-the-go easier. While the palette is already sold out online, those interested in getting their hands on one can check out the Jeffree Star Cosmetics site for updates.
Key Themes Behind This Trend
- Vivid Eye Shadow Palettes
- Opportunity for beauty brands to create unique and colorful palettes that offer versatility with both matte and shimmery shades.
- Creative Packaging
- Brands can innovate in the way they package and present their products, by incorporating unique shapes and materials to enhance the consumer experience.
- Influencer Collaborations
- Opportunity for brands to partner with popular influencers such as Jeffree Star to create limited edition product lines, generating hype and increasing sales.
Where This Applies
- Cosmetics
- Opportunity for cosmetics brands to explore new color palettes and create unique packaging to stand out in a competitive market.
- Fashion
- Fashion brands can incorporate creative packaging elements into their products, elevating the consumer experience and driving sales.
- Entertainment
- Opportunity for entertainment brands to collaborate with social media influencers and incorporate their content into marketing campaigns to reach younger audiences.
