As we all know, Alice in Wonderland is being remade by the Tim Burton/Johnny Depp trippy movie making team and will be released in 2010.
What you may not know is that there is a slew of merchandising behind this little flick since it is being put out by the global governing body known as Disney. The Alice in Wonderland Kubrick and Bearbrick Set is just one example of how Disney will make money off their loyal subjects. I can hear them now, “Good consumer… now roll over and play dead. Good boy! Here’s some stock.”
Check out more Alice in Wonderland finds below.
Key Themes Behind This Trend
- Merchandising
- Opportunity for innovative products and branding strategies tied to popular movies and franchises.
- Collectible Sets
- Disruption in the toy industry with limited edition sets that appeal to collectors.
- Movie Tie-ins
- Potential for cross-promotion and collaborations between film studios and toy manufacturers.
Where This Applies
- Film and Entertainment
- Opportunity for innovative marketing and licensing strategies for movies and franchises.
- Toy Manufacturing
- Opportunity for creating unique and limited edition collectible sets that cater to niche audiences.
- Branding and Marketing
- Opportunity for creating cross-promotion campaigns and partnerships between brands and entertainment properties.
