The Ali Stephens L'Officiel Russia July 2010 spread is heating things up on the coast -- and no one is complaining.
Entitled 'CÃ´te d'Azur,' the Ali Stephens L'Officiel Russia editorial was shot by photographer Martin Lidell and styled by Vanessa Bellugeon. The shoot features the fashion model donning neutral tones, breezy tops, incredible bathing suits and a legendary Chanel handbag in blazing red. Be sure to check out the gallery for more.
Implications - By glamorizing otherwise traditionally boring-looking activities such as scuba, diving companies can benefit by showing the consumer that fashion and glamor can in fact exist anywhere. Businesses and companies can use this trick to market and campaign using just about any activity.