The Ali Stephens L'Officiel Russia July 2010 spread is heating things up on the coast -- and no one is complaining.
Entitled 'Côte d'Azur,' the Ali Stephens L'Officiel Russia editorial was shot by photographer Martin Lidell and styled by Vanessa Bellugeon. The shoot features the fashion model donning neutral tones, breezy tops, incredible bathing suits and a legendary Chanel handbag in blazing red. Be sure to check out the gallery for more.
Implications - By glamorizing otherwise traditionally boring-looking activities such as scuba, diving companies can benefit by showing the consumer that fashion and glamor can in fact exist anywhere. Businesses and companies can use this trick to market and campaign using just about any activity.
What Makes This Trend Stand Out
- Fashionable Activities
- The trend suggests a disruptive innovation opportunity for companies in the tourism industry to create fashion-forward packages and promotions.
- Creative Scuba Diving
- This trend highlights potential for disruptive innovation in the diving industry to use creativity and design to make the experience more appealing to a wider audience.
- High-end Adventure Gear
- A trend that opens opportunities for disruptive innovation in fashion and adventure gear industries to collaborate and cater to the demand for stylish gear for outdoor activities.
Sectors Adopting This
- Tourism
- Companies in the tourism industry can benefit from this trend and create fashion-forward packages and promotions.
- Diving
- Diving companies can use creativity and design to make the experience more appealing to a wider audience.
- Fashion
- The fashion and adventure gear industries can collaborate to cater to the demand for stylish gear for outdoor activities.
