Alfa Romeo Gets Ambitious Mito Jeans Clothing Line

 - Sep 3, 2009
References: mitojeans &
Alfa Romeo makes fast, beautiful cars, and now they are launching something completely unheard of in the car industry… jeans! That’s right, the Italian motor giant is coming out with a line of ladies denim called Mito Jeans.

With part of the proceeds from the Mito line going to support Jeans for Genes (a charity that supports the research of genetic disorders), the jeans strive to reflect the Alfa Romeo brand.

The Alfa Romeo Mito Jeans feature a black leather waistband (like a Alfa Romeo’s interior), the Alfa Romeo badge on the back pockets, red stitching along the seams, and a composition of pre-worn denim--a nod to the fact that 85% of any Alfa Romeo can be recycled.