Dramatized Floral Couture

This Alexis Mabille Spring Collection Exaggerates Flowery Fashion

Linking female and floral forms, the Alexis Mabille Spring '15 Couture Collection is a theatrical line of exuberant apparel.

While florals are the obvious print choice for the spring season, Mabille magnifies the timeless decoration and offers his consumers a dramatic spin on the usual floral print. Elegant floral embroidery is branded on a nude sheer gown while rich poppies serve as a magnificent motif on a shimmering kimono dress. Juxtaposed with the fancy floral frocks are dramatic cape folds and amplified silhouettes that add even more drama to this collection.

Featuring a multifaceted color palette, the Alexis Mabille Spring '15 Couture Collection starts with dark tones such as blue and black before moving into stunning jewel tones including ruby, emerald and amethyst.

Exaggerated Florals
There is an opportunity for designers to incorporate large and dramatic floral prints into their collections.
Theatrical Apparel
Designers can create more exaggerated silhouettes and dramatic folds in garments to add a sense of theater to their collections.
Multifaceted Color Palettes
There is an opportunity for designers to experiment with a range of colors in their collections, incorporating both dark and jewel tones.

Industries Being Reshaped

Fashion
Fashion designers can incorporate exaggerated florals, theatrical elements, and multifaceted color palettes into their collections.
Textiles
Textile manufacturers can produce large and dramatic floral prints to be used in fashion collections.
Event Planning
Event planners can incorporate the dramatic and theatrical elements of this collection in their event design, adding a sense of grandeur to their events.
SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 49%
Freshness 8%

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