Angst-Ridden Advertisements

The Latest Alexander Wang Steven Klein Campaign is Full of Attitude

The latest Alexander Wang Steven Klein advertisements showcase the angst-ridden sides of models Anna Ewers, Binx Walton and Lexi Boling. Klein photographed each one of the featured women with exceptional attention to drama, hence the aggressive, long faces displayed in each image.

Stylist Karl Templer worked alongside Klein in his capture of highly emotional snapshots. Templer added to the captivating nature of this Fall/Winter 2015/2016 series with sheer skirts, thick outerwear and a selection of tight, form-fitting pants.

Hair expert Anthony Turner added his own brand of expertise to this production with long, tousled tresses. Many of the messy hairdos hung loosely at the front of downcast faces, adding grungy vibes to this Alexander Wang campaign.

Angst-ridden Advertisements
Opportunity to create emotionally charged ad campaigns that tap into the feelings of the target audience.

Industries Being Reshaped

Fashion
Innovative clothing brands can use the concept of angst-ridden advertisements to create unique and edgy marketing campaigns.
SCORE
3.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 70%
Activity 15%
Freshness 8%