Alessia Mazzarella Creates the Wittiest Chess Set of Them All

 - Aug 3, 2011
References: alessiamazzarella & core77
Alessia Mazzarella has designed one of the most original and witty chess sets that I have seen in a very long time. The design of the pieces is absolutely brilliant for anyone who has trouble keeping track of how to play the game: the shape of every piece on the board was created to represent its movement. For example, the bishop is an X.

Alessia Mazzarella has definitely created a chess set that is unlike any other. If you are a fan of the game or you simply admire great design concepts, you will love this chess set by Alessia Mazzarella.

Implications - Youth consumers have a strong attraction to a minimalist aesthetic. This stems a strong desire to bring about the future that they have seen depicted through popular media. Companies should take this into consideration when pitching products to this group.