Flexible Ribbed Time-Tellers

The ALESSI Grow Watch is Inspired by Muscle Fibers

Inspired by muscle fibers and the natural process of growth for humans, the ALESSI Grow Watch features a stunning ribbed aesthetic that ripples throughout the entire band and face. Conceived and designed by Andrea Morgante in collaboration with Shiro Studio, the wristwatch has a fluid, organic form that belies its mechanical nature. As put by Shiro Studio, "Grow Watch is an external manifestation of the intimate qualities of our body."

Manufactured by Seiko Instruments in Japan, the ALESSI Grow Watch was recently unveiled in Basel, Switzerland, just last month. Available in five colors (orange, yellow, blue, white and black), it is made out of polyurethane. Flexible, fashionable and functional, the watch would make a great addition to any wardrobe.

Ribbed Aesthetics
The ribbed aesthetic trend offers opportunities for innovative designs in various industries such as fashion, product design, and home decor.
Organic Form
The trend of organic forms opens up disruptive innovation opportunities in industries such as architecture, furniture design, and automotive design.
Intimate Qualities
The focus on intimate qualities in design creates opportunities for disruptive innovations in industries like personal care, wellness, and technology.

Sectors Adopting This

Fashion
The fashion industry can explore ribbed aesthetics to create unique clothing and accessories that align with current trends.
Product Design
Using organic forms in product design can lead to innovative and visually appealing products that stand out in the market.
Home Decor
The trend of ribbed aesthetics can be incorporated in home decor products to add texture and visual interest to interior spaces.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 48%
Freshness 8%

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