Considering how popular nail polish is, it's not surprising that polishes from unrelated labels are being released, the ALDO Nail Lacquer being a prime example. Known for its shoes and accessories, ALDO is delving into the beauty realm head first. I wouldn't be surprised if a cosmetic collection is in the works as well.
Offering bold, summery pastel colors, the ALDO Nail Lacquer naturally complements the label's existing products. I must agree with Fab Sugar--the turquoise 'Poolside in Malibu' is my favorite.
What Makes This Trend Stand Out
- Nail Polish Expansion
- ALDO's venture into nail lacquer shows a trend of non-beauty brands entering the nail polish market.
- Brand Diversification
- ALDO's potential cosmetic collection indicates a trend of fashion brands expanding into the beauty industry.
- Bold Pastel Colors
- The release of ALDO's pastel nail lacquer suggests a trend of vibrant and summery nail polish shades.
Sectors Adopting This
- Fashion
- Fashion brands are exploring new product offerings such as nail polish to diversify their offerings.
- Beauty
- The nail polish market continues to expand with new brands entering the industry.
- Accessories
- Accessory brands like ALDO are venturing into beauty products like nail lacquer to broaden their product lines.
