The ALCOTT 2012 Men's Collection says aloha to a summer at the beach. The latest surf-filled campaign for European clothing brand ALCOTT was shot by photographer Joseph Cardo. Model Emilio Flores was captured as he rides the waves in Hawaii in this retro-inspired shoot.
Known for products such as t-shirts and Bermuda shorts, ALCOTT perfectly suits the turquoise waters. The ready-to-wear clothing makes life as easy as a beautiful summer's day.
One can only imagine, Flores leaving the water only to join Frankie Avalon and Annette Funicello in an 1960s beach party film. The shoot embodies the youthfulness of summer that is manifested in the casual beach wear clothing. As Flores becomes the carefree surfer there is a nostalgia for the good old days.