I'm not a fan of Alanis Morissette but her version of the song â€œMy Humpsâ€ really rocks!! This video shows how great Alanis as an artist is, it's worth listening to, even Fergie of Black Eyed Peas appreciates this video. Fergie sent Alanis some flowers with a note telling her how much she loved her cover. Just watch the video and see it for yourself.
Implications - While not all consumers share similar tastes and interests, a profitable middle zone can be created when companies merge two opposing, but popular, items. Having a particular product embody juxtaposed or unconventional characteristics will draw the attention of those consumers who are already familiar with that product. By modifying products that already exist, companies will benefit from a clientele that also already exists.
Alanis Morissette's Version Of "My Humps"
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