I'm not a fan of Alanis Morissette but her version of the song “My Humps†really rocks!! This video shows how great Alanis as an artist is, it's worth listening to, even Fergie of Black Eyed Peas appreciates this video. Fergie sent Alanis some flowers with a note telling her how much she loved her cover. Just watch the video and see it for yourself.
Implications - While not all consumers share similar tastes and interests, a profitable middle zone can be created when companies merge two opposing, but popular, items. Having a particular product embody juxtaposed or unconventional characteristics will draw the attention of those consumers who are already familiar with that product. By modifying products that already exist, companies will benefit from a clientele that also already exists.
What's Driving This Trend
- Opposing Concept Merging
- Companies can profit by merging two opposing, but popular, items to create a profitable middle zone.
- Product Modification
- By modifying existing products that already exist, companies can benefit from a clientele that also already exists.
- Juxtaposed Characteristics
- Products that embody juxtaposed or unconventional characteristics can draw the attention of consumers who are already familiar with that product.
Who This Affects Most
- Music Industry
- The music industry can create profitable middle zones by merging two opposing, but popular, music genres.
- Fashion Industry
- The fashion industry can benefit from modifying existing clothing items that already exist to attract consumers who are already familiar with the products.
- Food and Beverage Industry
- The food and beverage industry can create products that embody juxtaposed or unconventional characteristics of popular foods to draw the attention of consumers who are already familiar with those foods.
