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$300 Billion Green Ad Campaign

Al Gore's We Can Solve It

— April 1, 2008 — Eco
Imagine: You're extremely committed to stopping global warming, and you want to rest of the world to help you. You have a $300 billion budget. Your name is Al Gore.

Gore's latest step to showing his pledge to stop climate change comes in the form of a $300 billion ad campaign, the first part of which has already been launched on Gore Group's site, wecansolveit.org.

The ad takes a very patriotic angle that Americans will love ("by solving the climate crisis, we are honoring an American tradition") but if Gore wants to tackle global warming, he's going to have to come up with something that speaks to the rest of the world too.

It illustrates that "climate change as the next momentous and culturally-defining quest, occupying the same pantheon as the Normandy Invasion, Civil Rights, and the Apollo missions," according to The Center for Science Writings.

"Featuring the narration of actor William H. Macy, who always sounds sincere, the ad does an admirable job in conveying the urgency of acting on climate change by stating that 'we didn't wait for someone else to storm the beaches of Normandy: we didn't wait for someone else to guarantee civil rights:' and so on."

What else will he come up with? With a budget like that, and the ability to reach millions of people around the world, I can't wait to see the impact of his ads!
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