The Prepare for Impact app is designed to help flyers ready themselves for potential crises and accidents with a virtual 3D game. The app is geared at teaching consumers about flight safety while on board, in a much more interactive and enjoying way. The design of the app hopes to increase flyer engagement so that they are better equipped in case of anything going wrong aboard the vessel.
The platform sets players up in a series of worst case scenarios ranging in intensity from runway issues to ocean crashes. The game then prompts the player to make decisions in response to the situation as a way to test their knowledge and provide instruction on different procedures such as what to do if an exit is blocked. The gamified design allows consumers to prepare themselves for all potential scenarios.