Spanish fashion house Balenciaga recently unveiled a new design: airbrushed sweatshirts that celebrate New York City.
The hoodie is a bright hue of pink, giving the spray-painted graphics that cover the front of it plenty of contrast. Near the neck of the hoodie, "New York City" is written in extravagant lettering, which is accented by hints of white spray that look like clouds. Beneath this is are a range of iconic landmarks, such as the Empire State building and the Statue of Liberty. These landmarks cover most of the hoodie, making for a statement aesthetic.
The Balenciaga NYC Airbush Hoodie is currently available on its website for almost $900 USD, as well as from a number of retailers like Barney's.
What Makes This Trend Stand Out
- Airbrushed Apparel
- Opportunity for brands to incorporate airbrushed graphics on various clothing items.
- City-themed Fashion
- Potential for fashion labels to create city-inspired designs that celebrate different urban landscapes.
- Luxury Streetwear
- Disruptive innovation opportunity to merge high-end fashion with street style aesthetics.
Sectors Adopting This
- Fashion Retail
- Potential growth in retail businesses focusing on unique and trendy fashion items.
- Custom Apparel
- Opportunity for companies specializing in personalized clothing to offer airbrushed designs.
- Travel and Tourism
- Disruptive innovation potential to collaborate with fashion brands in creating city-inspired apparel for tourists.
