As the tourism industry suffers greatly from current concerns about health and safety, many airlines are attempting to win back the confidence of understandably cautious travelers—the AirAsia Unlimited Pass is a great example of this.
In light of the CONVID-19 outbreak, many airlines have taken extensive measures to ensure a worry-free experience for passengers. The special promotion is held to be "unprecedented" and it proves to be quite lucrative. Launched by AirAsia X—the long-haul budget arm of the company—the AirAsia Unlimited Pass was available at $119.89 USD from February 29th until March 7th. The deal lasts for one year, starting March 2nd, 2020, and it allows customers to fly as many times as they wish from Kuala Lumpur to Australia, India, China, South Korea, and Japan.
Image Credit: Web in Travel
Why This Trend Is Growing
- Budget Airline Promotions
- As tourism suffers from health and safety concerns, airlines offering unprecedented promotions create disruptive innovation opportunities in the budget airline space.
- Health-focused Travel Initiatives
- Airline measures ensuring a worry-free experience for passengers present opportunities for innovative health-focused offerings in the travel industry.
- Long-term Flight Passes
- Long-term flight passes, like the AirAsia Unlimited Pass, offer opportunities for disruptive innovation in the airline industry.
Industries Being Reshaped
- Airline Industry
- Airlines offering budget promotions and health-focused initiatives have opportunities for disruptive innovation during the COVID-19 outbreak.
- Travel Industry
- Innovative offerings and promotions during the COVID-19 outbreak present disruptive innovation opportunities for the travel industry.
- Tourism Industry
- Innovation opportunities in budget airline promotions and health-focused initiatives present themselves amidst the COVID-19 outbreak
