Nike is always on the forefront of bringing out new running shoe styles and designs. Because of the brand's rich history of developing footwear throughout the years, it loves to bring back classic styling in modern shoe releases.
The Nike Air Max Light & Venture are two examples of shoes that took inspiration from the 70s and 80s. Nike has given the popular running shoes a simple makeover that pays tribute to their history. The colors include natural grey mixed in with neon green and blue highlights, which make them look like the shoes your dad probably wore back in his high school gym class.
If you are a sneakerhead or just simply enjoy classic running shoe styling, you will definitely want to pick up a pair of Nike Air Max Lights or Ventures.
Key Themes Behind This Trend
- 70s and 80s-inspired Running Shoes
- Opportunity for athletic footwear companies to tap into nostalgia and release retro-style running shoes with modern technology.
- Tribute to Brand's History
- Opportunity for brands to pay homage to their rich history by reimagining classic designs with modern materials and colors.
- Neon Highlights in Sneaker Design
- Opportunity for fashion and athletic footwear companies to incorporate vibrant neon colors in sneakers design to appeal to the younger, fashion-conscious demographic.
Where This Applies
- Athletic Footwear
- Opportunity for athletic footwear brands to release retro-style running shoes with modern technology to cater to customers' love for classic styling.
- Fashion
- Opportunity for fashion brands to create unique retro-style sneakers inspired by classic designs with vibrant neon colors to appeal to the younger market segment.
- Sportswear
- Opportunity for sportswear brands to design apparel and accessories that complement the retro-style running shoes in terms of both functionality and aesthetics.
