Jordan Brand continues to work closely with creatives and its latest work spotlights the Air Jordan 36 Low PE sneaker model made with the help of Melody Ehsani. The creative entrepreneur goes heavy with the designs as the hardwood-ready color palette hits the court with bold looks.
It features snakeskin patterning throughout the side panels, the tongue, heel straps, laces, and the midsole mold. It blends together the color clocking designs of white, blue, beige, and yellow. The Hamsa hands can be seen in two different forms with a gilded attachment that rests right over the throat and the second has a printed outsole as a reference of protection from anything that doesn't serve your purpose. Inside of the sneaker reads “we stand on the shoulders of greats.”
Image Credit: Jordan Brand
What's Driving This Trend
- Animal Patterned Sneakers
- The use of animal patterns in sneaker designs offers an opportunity for disruptive innovation in the fashion industry.
- Bold Color Blocking
- Bold color palettes and designs in sneakers can be a disruptive innovation opportunity in both the fashion and sports industries.
- Incorporation of Symbolism
- Integrating symbolic references into sneaker designs can be a disruptive innovation opportunity in the fashion and cultural industries.
Who This Affects Most
- Fashion
- The fashion industry can incorporate the use of animal patterns and bold color palettes into their sneaker designs to market their products to a wider audience.
- Sports
- The sports industry can explore incorporating symbolic references and creative designs into their merchandise to attract a younger demographic.
- Streetwear
- Streetwear brands can incorporate unique designs and symbolism into their sneaker collections, offering an opportunity for a disruptive innovation in the fashion industry.
