The June-July 2015 Summer Issue of Air France Madame will have people dreaming not only of far-off places, but perhaps even fantastical ones. It takes place on a beach paradise and comes completely with a magical white horse -- who happens to match the all-white theme of the photoshoot itself.
Starring artist and model Langley Fox, the Air France Madame editorial was shot by photographer Ami Sioux. It is also accompanied by floral illustrations by the star herself, showing that she's much more than a beautiful face. Art directed by Giorgio Martinoli, the brunette beauty strolls across the white sands in light and airy looks from the likes of Sonia Rykiel, Chloe and Louis Vuitton. Her pristine wardrobe was put together by stylist France De Jerphanion.
Why This Trend Is Growing
- Beach Paradise Editorials
- Opportunity for brands to showcase vacation wear and accessories in an all-white themed photoshoot.
- Floral Illustration Collaborations
- Potential for artists and illustrators to collaborate with fashion editorials to create unique visuals.
- Light and Airy Fashion
- A chance for designers to showcase light and breathable clothing options for summer.
Industries Being Reshaped
- Fashion and Apparel
- Brands can tap into the trend of all-white editorials to promote their summer collections.
- Art and Illustration
- Opportunity for artists and illustrators to showcase their work through collaborations with fashion magazines.
- Travel and Tourism
- Beach paradises can leverage the trend of all-white editorials to promote their destinations as dreamy vacation spots.
