Nike unveils two new updates of the iconic Air Force 1 LV8 Utility sneaker model in the tonal options of either white and university red or black and university red. Both of the options are detailed with bold red detailing on a simplistic black or white base foundation.
The top of the sneaker features a thin patch logo at the tip of the tongue that reads "Nike Air." This is accompanied by a candy stripe accent in a diagonal design by the edge. The heel features a ripstop pull tab that boasts additional branding materials and it sits on a black heel counter made from leather materials to match the rest of the uppers.
Image Credit: Nike
What's Driving This Trend
- Classic Sneaker Designs
- There is an opportunity to create timeless designs that will stand the test of fashion trends
- Simplistic Colorways
- There is an opportunity to create minimalist designs that focus on bold splashes of color over complex designs.
- Logo and Accent Details
- There is an opportunity to create new trends by incorporating interesting and distinctive logo and accent details.
Who This Affects Most
- Shoe Manufacturing
- There is an opportunity to stand out in a crowded sneaker market by focusing on unique design elements with classic silhouettes.
- Fashion and Apparel
- There is an opportunity for designers to incorporate bold colorways in simplistic designs across different fashion categories.
- Marketing and Advertising
- There is an opportunity to leverage the power of branding by incorporating distinctive logo and accent details for greater consumer appeal.
