Multifaceted Swim Apparel

The Current Agua de Coco Collection Features Versatile Pieces

The Spring/Summer 2015 Agua de Coco collection includes an assortment of pieces that are well-suited to diverse outdoor activities. While the line caters to warm weather only, it does so with an impressive mixture of shapes, cuts and styles.

Displayed in the current Agua de Coco advertisements are full piece bathing suits, loose fitting jumpsuits and flowing shawls. Model Caroline Trentini displayed the water-friendly set alongside Marlon Teixeira who sported patterned shorts before crystal clear waters.

Photographer Eduardo Rezende captured this impressive range of swimwear. His images of sandy shores and clear skies allowed the array of green, brown and orange shades to pop out, proving the bold shapes and colors are on point for beach apparel this coming season.

Versatile Swimwear
There is a growing trend in swimwear that offers versatile designs suitable for diverse outdoor activities.
Bold Colors and Shapes
Designers are incorporating bold colors and shapes in swimwear to make a statement and stand out on the beach.
Water-friendly Fashion
There is an increasing demand for water-friendly fashion that combines style and functionality for beachgoers.

Sectors Adopting This

Fashion Retail
Fashion retailers can capitalize on the trend of versatile swimwear by offering a wide range of designs that cater to different outdoor activities.
Swimwear Manufacturing
Swimwear manufacturers have an opportunity to explore new materials and technologies to create water-friendly fashion that is both stylish and functional.
Beachwear Photography
Photographers specializing in beachwear can benefit from the trend of bold colors and shapes by capturing visually striking images that attract attention and resonate with consumers.
SCORE
3.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 50%
Activity 38%
Freshness 8%