Reimagined Anti-Conforming Knitwear

The AGR Fall/Winter 2021 Range is Interpretive and Vibrant

The AGR Fall/Winter 2021 collection reimagines knitwear shapes and offers a vibrant palette for the seasons to come. The collection explores new application processes and design aesthetics. Most of all, the designs evoke a rebellious spirit. The British fashion label continues to push boundaries, offering an expansive selection of knitwear sweaters that are made with new techniques and prints.

Working with the brand's creative director Alivia Robinson, it explores relocation and growth, which has been prominent since the start of the pandemic last year. The result of the pieces includes hand sprayed gradient designs, digitally crafted swirl prints, or muted mohair stripes to name a few. These bring dynamic energy to the capsule and offer some sort of structural support.

Image Credit: William Spooner

Innovative Knitwear Design
New application processes and design aesthetics in knitwear offer opportunities for innovative and unique design solutions.
Rebellious Fashion
Fashion brands that evoke a rebellious spirit can capitalize on the desire for individuality and self-expression among consumers.
Handcrafted Knitwear
The use of handcrafted techniques in knitwear design can offer an opportunity for differentiation and appeal to consumers seeking unique, artisanal products.

Where This Applies

Fashion and Apparel
The fashion and apparel industry can benefit from innovative knitwear design that offers unique solutions for self-expression and personal style.
Artisanal Products
Artisanal product industries can benefit from the use of handcrafted techniques in knitwear design that creates unique and differentiated products.
Textile Manufacturing
Textile manufacturing industries can benefit from the exploration of new application processes and design aesthetics in knitwear, which can lead to the development of new product lines and increased market share.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 29%
Freshness 10%