In order to prevent teens from seeing adult content on TikTok, the short video app is working on ways to rate and restrict content by age. The Chinese social media platform is renowned for its impressively precise recommendation algorithm, however, recent scrutiny from the public has pushed the social media app to revisit available content for minors. Parents will be able to control video preferences for their children via TikTok’s “Family Pairing” settings.
“When the system is fully launched, content that we've identified as containing overtly mature themes could be restricted from teens. And for content that has less … mature themes, our community members are going to be able to choose the comfort zones or content maturity that they would prefer to skip or opt into," stated Tracy Elizabeth, TikTok’s global issue policy lead.
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Key Themes Behind This Trend
- Age-rated Content
- Social media platforms could introduce new age-rated content restrictions to protect minors from mature themes.
- Family Control
- Parental controls could be introduced by social media platforms to allow parents to control video preferences for their children.
- Community Rating
- Social media platforms could introduce a community rating system that allows users to choose the comfort zones or content maturity that they would prefer to skip or opt into.
Where This Applies
- Social Media
- Social media platforms could innovate by introducing new age-rated content restrictions and community rating systems.
- Technology
- New parental controls and age-restrictions could become a new feature for technology companies such as TikTok.
- Children's Entertainment
- The introduction of age ratings for video content could create disruptive innovation opportunities for children's entertainment companies.
